21 Effective Questions for Interviewing Sales Representatives (or Brokers)
With approximately 400 Sales Representatives (or Brokers) in the area choosing the right Sales Representative (or Broker) for you home can be confusing. It is especially difficult when you speak with several different REALTORS® and they seem so convincing.
There is a way to determine who is most likely to succeed in getting your home sold. The key is knowing the right questions to ask. The following list provides you with questions to ask your prospective REALTOR®. The list will not only help you select the right REALTOR®, but will also get you the very best from the one you choose.
- Do you work as a full-time real estate representative? If yes, for how long?
- Please explain the meaning of "agency". How does it affect me?
- Do you use a direct mail system to contact potential buyers?
- In the event of a problem with the closing of my property, what steps will you take to initiate a "specific performance" strategy?
- Will you advertise my property in the real estate pull-out of the Peterborough Examiner? If no, why not?
- Do you have a buyer profile for my property?
- In what area and aspect of the market do you specialize?
- Will I receive a marketing update of my property on a regular basis?
- What are the pros and cons of distributing feature sheets for my property?
- Do you have a list of references or client comments for my review?
- How will you set my listing apart from the crowd?
- What data do you use other than MLS® to determine the value of my home?
- Why are you the best Sales Representative (or Broker) for the job of selling my property?
- Do you have a written marketing plan specifically designed to get my property sold?
- Will you display my property at a kiosk in the local mall?
- Will you send out "just listed" cards to 500 neighbours in my area?
- Will your company regularly inspect properties for sale, both rural and city, on a weekly basis?
- Will you prepare a complete market analysis for me, presenting an accurate overview of market conditions?
- How long has your company been in business?*
- Will you be holding open houses for my property?
- How important is a "for sale" sign?
*a well-established office is important!
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